Fonts are the lifeblood of the Fashion Magazine world. The majority use Serif fonts like the traditional Didot or Bodoni. Some prefer Sans Serif. Today, Fashion Magazines use both Sans and Serif fonts on their covers and their layouts. Many Type creators are attempting to design the next Didot or Bodoni but few come close. Those who are, are taking traditional letter forms to the next level and achieving incredible results, such as Lingerie Typeface, Paris Typeface and Paris Pro Typeface. Here I compare and contrast some of the world’s leading Fashion publications to help you discover more about the use of Fonts in Fashion.
Vogue Magazine’s logo has advanced in recent years, but its look remains firmly planted in font styles of the Didone. Beginning in 2015, the of Sans-Serif lettering has been used for the spread content and body as determined by Terminal Design Group for Vogue Magazine.
The font for Elle Magazine is Didot, Serif in nature, which compliments the polish of the Spread. The branding of the magazine is synonymous with the logo. Emma Watson’s image, pictured here, obscures the masthead and further emphasizes the significance of the craftsman. Even partially hidden, the strength of the brand remains unwavering.
In Elle Magazine, the craftsman name is composed of a strong, restricted, san-serif font style. There is a contrasting typographical relationship on the cover to maximizes impact; the masthead and main cover line about Emma Watson is in Serif, while the rest of the cover lines are in Sans- Serif. It creates a visual hierarchy; the text is Serif being the most important.
In this astonishing Lady Gaga Editorial, style and form make the most impact with the use of Paris Typeface by Moshik Nadav Typography. It’s sleek design and versatility give this font the potential to be the next Big Thing in the world of Fashion.
Paris Typeface is one of the most exciting fonts ever designed for Fashion magazines. Here you can find more samples from the LOVED fashion magazine
Lingerie Typeface by Moshik Nadav is a fresh, new design compared to the other fonts already used by the Fashion Industry. This ground-breaking sexy design coupled with gorgeous curves and swashes make it a luxurious font capable of keeping pace with fast-shifting trends. It has all the requirements to make it the New Face of the Fashion Industry, in terms of the written word. More about Lingerie here
Harpers Bazaar is an example of a typographic logo so impactful, it is instantly synonymous with the branding. Brought in as the magazine's Art Director in 1934, it was Alexey Brodovitch who created the iconic Didot logo. He was responsible for the look and layout of the magazine and the logo typifies it's elegance and highbrow style.
Marie Claire’s title is closely aligns itself with the font style Heroine Pro. The magazine’s content is Mercury. This style emerges and speaks directly to it’s target female audience. The masthead is situation at the highest point of the layout, as with most magazine covers, and remains unobscured by the focal photograph.
Glamour uses different hues of pink on its covers, highlighting it’s appeal to a female readership, but also communicates that the publication is not as highbrow as Vogue or Numero.
Glancing over the spread, it relies on a font close to Franklin Gothic Heavy to make it’s impact. It’s a custom font style created especially for Glamour magazine, inspired by Franklin Gothic.
Esquire is an awesome example of a magazine that trials typefaces in a way that never feels heavy-handed. As such, it achieves a cool, snappy and contemporary look. It tries to appeal to a male audience by using monochrome, grey and red.
Throughout the magazine, the spreads are balanced with ultra-clean San Serif, notably Brandon or Embauhaus fonts. The publication frequently utilizes Mercury and their custom font Granger for sub-headings. Typeface Esquivel is a good replica of the original Esquire Logotype.
Esquire is an awesome case of a magazine that trials with typefaces in a way that never feels overcompensated—it's generally cool, snappy and contemporary.
The magazine likewise likes to fabricate balance on their spreads with ultra-clean sans serifs, as Brandon Font, or EmBauhaus. The distribution likewise frequently utilizes Mercury Font on some of their spreads, nearby their custom font style Granger for sub-headings. Esquivel is a good replica of an original Esquire logotype.
New York magazine
In essence, New York Magazine has a custom logo, however it appears based on RTF Amethyst Light Italic with the N, Y and K utilizing swash characters. It has become somewhat iconic in reflecting the city it’s named after.
Another example of a New York inspired magazine, GQ features mens’ fashion and style, and utilizes different fonts in different sections to keep the feel contemporary and hip. We particularly like the June 2015 edition of GQ, where Paris Pro Typeface by Moshik Nadav Typography is used especially for the Giorgio Armani interview. Examples follow: